Chelmsford, Essex
07813639666
patrick.mayhew.pm@gmail.com

UEL – 2nd Year

Graphic Design –

Project 1 – Kiss me quick – 

Calling cards for London, or anything famous in London. I chose to create 4 bottle labels, for champagne or beer with the theme of pubs and clubs that the Kray twins owned – or are to do with them.  For example – Esmeralda’s Bar, was a gambling bar the twins owned in the early 1960s.

Project 2 – Tension and release –

For this project, we were given lyrics to a famous song and we had to create a t-shirt, 16 sheet billboard and an A1 poster to promote/sell the song. I was given Harder, Better, Faster, Stronger by Daft Punk. I decided to create my own Nike and Daft Punk collaboration below is the outcome.

Note – The colours are not this bold in the real prints – The PDF embedder is playing up so I have had to upload JPEGs which have made some of the colours a lot brighter!

T-shirts –

A1 Poster –

16 Sheet billboard –

Project 3 – D and AD Award Brief –

This project was based around the D and AD award, we picked a brief from the selection in this year’s competition and got designing. I chose the Pearson brief, which was all about returning to work or starting work in this tech-filled age. I made a small book of keywords and phrases that are essential for computers and gave definitions. I made it as simple to read and understand as possible, because when researching I found that most books like this leave you more confused than you started!

Note – The colours are not this bold in the real prints – The PDF embedder is playing up so I have had to upload JPEGs which have made some of the colours a lot brighter!

Project 4 – What is Graphic Design –

We were all set the brief of writing a brief for another person, we then swapped randomly and had to do the brief we were given. My brief was based around marketing. North Face were opening a new store in a place of your choice in London, you had to design something that would suit the area, I chose Canary Wharf, here are my outcomes, the QR code on the posters will take you to the North Face website. I loved this project because I got to play around with layout and type, my favourite thing!

Project 5 – Cult of Personality – 

This project was all about picking a well-known brand, or anything in the world, then either brand it or rebrand it depending on what it is. I chose the company Amazon, as I think their logo and branding is a bit cliche! I also chose to bring in the space exploration company Blue Origin too, which is owned by the Amazon CEO Jeff Bezos. I thought of bringing the two under the same logo. My logo idea was a more literal use of Amazon, as the band running through the middle is the Amazon river. The one constraint of this project is that we were not allowed to use text! Only shapes!